Tianjin University Hosts Campus Influencers Forum

On the afternoon of December 27, 2024, the Campus Influencers Forum was held on Peiyangyuan Campus. This event brought together nearly 30 influential online personalities from Tianjin University, including students, faculty, teams, and individuals. They came from various schools and departments, transitioning from virtual interactions to face-to-face discussions. United by their shared identity as campus influencers, they exchanged insights on account management, content creation, and strategies for promoting the university and spreading positive energy online.

The forum featured a diverse range of participants. Two staff members stationed in Tanchang County, Gansu Province, shared their unique experiences. Despite initially having little experience with social media, they embraced content creation to support rural revitalization efforts, documenting their journey and engaging with audiences. Influencers who enjoy recording their academic and daily lives found common ground as they discussed their motivations and approaches. Photography enthusiasts described how they use their cameras to capture the beauty of Tianjin University, sharing images that resonate with students, parents, and the broader public.

Another highlight of the forum was the discussion of live music streams on platforms such as Douyin and WeChat Channels. Since 2023, these performances have gained widespread popularity and become a beloved feature of campus life, drawing praise and attention from online audiences.

International student influencers also contributed to the vibrant discussions. @timothyjoseph5 and @lanlan, two international students, spoke about their experience in social media platforms like Instagram, YouTube, and WeChat to share daily lives at Tianjin University. Through the posts, they not only showcases lives on campus but also highlights the cultural charm of Tianjin, connecting global audiences with the university.

Throughout the four-hour forum, attendees engaged in animated conversations on a range of topics. They explored how influencers can play a role in promoting Tianjin University and fostering positive online discourse. Discussions covered what makes a high-quality campus influencer, the nuances of different social media platforms, and the potential for collaboration among influencers. Participants also shared their expectations for greater institutional and platform support to help them grow as influencers.

As the forum concluded, participants expressed enthusiasm about the potential of campus influencers to promote Tianjin University and contribute to the dissemination of positive energy online. In the digital age, anyone can become a content creator. The university looks forward to seeing more influencers emerge, using their platforms to highlight the youthful spirit, creativity, and dedication of Tianjin University’s students and faculty. By showcasing their values, knowledge, and achievements, these influencers can strengthen the university’s reputation and spread inspiration across the online world.

By Qin Mian