On-the-spot Investigation Helps "Tanchang Mode" Fight against Poverty

The College of Management and Economics (CoME) organized a research team and went to Tanchang County in Gansu Province from April 19-22 to conduct an on-the-spot investigation about targeted poverty alleviation.

The team led by Bao-chen Yang, the Vice Dean of CoME, first visited Tanchang Public Service Center of Electronic Business Affairs and learnt about the important role E-commerce plays in poverty alleviation. They offered professional suggestions on the center’s customer targeting, pricing strategy and quality supervision. Professor Hui-ying Zhang and Feng Guo, a young teacher, studied the specific problems the center faces in terms of cost, recruiting and available resources. They advised the center to solicit more policy support from the government and construct a better online mall.

The research team takes a photo with the local government staff at the Public Service Center.

Then the team held a meeting with the local government staff and exchanged ideas about how the university can utilize its talent and technology resources to help the county alleviate poverty as quickly as possible.

The team also conducted in-depth field research and visited Yuezangfu Village which prospers with its tourism practice and is developing the Tsingtao Brewery Co.,LTD poverty alleviation workshop project, Nanhe Town for Golden Chicken industry poverty alleviation project, and Hadapu Town for poverty alleviation projects like Chinese Medicinal Materials Associative Cooperative, Sheep Raising Associative Cooperative, Noodle Making and Processing Associative Cooperative, etc.

CoME team conduct field investigation.

Tanchang is one of the poorest counties in China. Since 2013, Tianjin University has partnered with Tanchang to work on its poverty alleviation projects under the guidance of the Ministry of Education and the State Council Leading Group Office of Poverty Alleviation and Development. The university attaches great importance to the targeted poverty alleviation work. According to the overall arrangement of the university, CoME is mainly responsible for promoting theoretical research on poverty alleviation and poverty reduction, and actively exploring ways for universities to participate in local economic construction and other important tasks. CoME will improve "Tanchang Mode" from the theoretical perspective on the basis of this research, give full play to the advantages of management discipline, and accurately support Tanchang County’s development of each industry.

By the College of Management and Economics

Editors: Eva Yin & Doris Harrington